The 30-Minute Church Website Audit Checklist
A fast, practical review of visitor clarity, content accuracy, mobile experience, SEO, accessibility, and conversion paths.
By the ChurchPress team at Amplify Digital Media
Key takeaways
- +Audit the website as a first-time guest.
- +Fix incorrect facts before cosmetic details.
- +Turn findings into a short prioritized backlog.
01
Minutes 1–10: visitor clarity
Open the homepage on a phone without using institutional knowledge. Can you identify the church, city, next service, and primary next step immediately? Then find parking, kids, accessibility, beliefs, a recent message, and contact information.
Record every dead end, vague label, and outdated detail. Do not solve problems during the audit; preserve the visitor perspective.
02
Minutes 11–20: quality and access
Check menus, forms, videos, and links. Navigate by keyboard, zoom the page, review color contrast, and inspect meaningful image descriptions. Test the site on mobile data if possible.
Look for blurry photos, placeholder text, broken embeds, intrusive popups, and pages with no clear purpose.
03
Minutes 21–30: search and action
Review page titles, headings, URLs, local information, sitemap availability, and indexing. Confirm analytics records key actions such as planned visits, forms, calls, directions, and sermon plays.
Prioritize issues by harm: wrong service times and broken forms first, confusing visitor journeys second, performance and accessibility barriers next, then editorial and visual improvements.
Frequently asked questions
Quick answers
How often should a church audit its website?
Run a lightweight check monthly and a deeper visitor, accessibility, analytics, and content review at least quarterly.
What should a church fix first?
Fix inaccurate visitor-critical information, broken forms or links, security issues, and barriers that prevent people from completing important tasks.
Your next step
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